Society Journal

According to a Fort Lauderdale personal injury attorney, when the economy is down and marketing expenses can be tight, it makes sense to generate new business through old business like former and current clients.

Especially during a recession, people are looking for an attorney who is attentive to their needs and this could require more than a simple holiday greeting card.  If you poled most attorneys currently working on cases, most of them would say approximately a third of the cases came from happy referrals or repeat customers with new problems that require an attorney’s expertise.

A Fort Lauderdale personal injury lawyer could reach more potential customers by mining his current list of customers, sending out newsletters through e-mails with updated and pertinent information perspective clients could use.

With the current economic state, no one knows what could happen financially so it is important to be able to reach potential clients without having to spend a lot of money on expensive television, radio spots, newspapers or magazines advertising or internet ads.

Every personal injury lawyer is in a firm of attorneys, therefore they could cross advertise for each other. The reason for this is because personal injury lawyers are not always needed again by the same person. They may need a divorce lawyer next time and if you could refer someone in your office, the individual would appreciate that rather than having to go look to find a good divorce attorney.  And in return, the divorce attorney would be willing to recommend you as a personal injury attorney to any clients they may come across in need of representation for a personal injury.

It may seem counterproductive but Fort Lauderdale personal injury lawyers could also offer their clients ‘off the clock’ advice that has nothing to do with the legal system.  For example, a lawyer could offer helpful advice on coping with losing a job and finding a new job, or the foreclosure of their house and what this may mean for their future.  By showing former clients you still care about their well-being and their future, you will have a client for life. When the economy turns around, people will remember your kindness and the next time they meet a personal injury lawyer, they will look to you first because you were there when they needed someone.