Society Journal

In today’s society people want to look their best and that includes their smile.  People spend thousands upon thousands of dollars on home products to whiten their teeth only to have them re-stained by smoke, coffee, wine or tea.  One of the best dentist in Washington DC uses a new laser technology to help remove deep stains from a person’s set of teeth.

In order for a dentist to reach more targeted customers, which are customers looking for a dentist, they should have an Internet presence to enhance their real-world brick-and-mortar location.  Today more and more people are turning to the Internet to search for what they want or need because the Internet provides them with more information than their local phone book, newspapers or magazines.  And not many people pay attention to television commercials or radio advertising.  A dentist who wishes to reach more customers could place keyword rich articles on their website which would do two things for a dentist.  One, an article would inform potential customers about the services and products a dentist has to offer and two if the article is written with keywords or keyword phrases that it would help to raise the dentist’s ranking on the three major search engines – Yahoo!, Google and MSN.  These three major search engines send out “feelers” in order to locate keywords and keyword phrases within the articles and then rank the websites according to a special formula.  This process is known as search engine optimization or SEO.

A keyword rich article could be written about many different things but especially about products and services a dentist has to offer such as sedation dentistry or laser teeth whitening.  If a potential customer is looking for a dentist in a certain geographical area then they would put in the search box a keyword phrase with a specific location attached to it.  For example, if they were looking for dentists who practice sedation in the Washington, DC area they might put in the search box ‘sedation dentistry in DC’ and then the search engine would bring back all of the dentists from the DC area that practice sedation dentistry.  This is known as local search optimization because the search engines use the local directories instead of the worldwide website directories.

By using search engine optimization and local search optimization in addition to keyword rich articles, a dentist from Washington, DC could reach more targeted customers.  With the keyword rich articles a dentist could also inform potential customers of new products and services just out on the market such as the sedation dentistry or the laser tooth whitening procedures.  People turn to the Internet because it is more informative than all other media combined.